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Do you need to be an expert? This is a common question that many individuals ask while debating what topic they want to build a personal brand around. Trust me, I was in the same boat.
In order to correctly answer this question, we need to have a clearly defined objective so let’s start with that.
Defining Your Objective
If you’re new to personal branding, you need to ask yourself why you want to build a personal brand. What is your objective? There’s a good chance your answer will fall into one of these three buckets:
- To document the journey.
- To make money.
- Just doing it for fun. (when boredom strikes)
Let’s jump into these three buckets.
Documenting the Journey
If you’re building a personal brand to simply document your journey, then you by no means need to be an expert. When it comes to documenting, you are simply sharing your content through the format of a diary.
Documenting the process can be great for a number of reasons. One of the biggest reasons is being able to leave a digital footprint that you can reflect back on. As you continue to document and build experience, you will begin to build trust and credibility as an added bonus.
Documenting may appear daunting and scary because of the sheer fact that you’re sharing raw unfiltered content. You’re sharing your experiences, failures, successes, and everything in between.
When things go north or you experience failures, everyone will be there to see, but don’t let that scare you. At the end of the day, documenting your journey will be beneficial because you have the potential to change someone’s life.
Have you ever read a blog where someone walks you through their journey and even talked about their failures or struggle? I’m sure it allowed you to connect to them on a much more personal level because you were moved or inspired by the courage it took them to share that content with the world. Remember, you can leave a positive impact on people’s lives with the content you produce. It doesn’t need to be all peaches and rainbow.
Additionally, this will put you on the right path to becoming an expert if you decide to go that route. Being an expert isn’t all about success, it’s about failures too.
Making Money with Your Personal Brand
If your goal is to generate an income with your personal brand, then yes, you do need to be an expert. Don’t freak out just yet if you don’t feel like an expert though!
Becoming an expert is not impossible.
Sure, it will take commitment, time and a lot of work (nothing great ever comes easy), but if you’re genuinely passionate about your niche, you will put in the required effort to become an expert.
Evan Carmichael made an excellent video on how to become an expert using 7 different methods.
- Actually, be an expert. This means you need to have skin in the game and actually do as you are saying.
- Pick a niche. As you’ve probably heard me say before, “a jack of all trades is a master of none.”
- Form an alliance. That means, network with those that are experts in your niche.
- Create content. You need a way get recognized so learn to leverage social media and master the art of bloging.
- Use traditional media. Yea I know traditional media outlets aren’t as popular as they once were, but they still hold a lot of respect and credibility. It’s a great way to show proof.
- Tell your story. As you build your personal brand, you will realize this is a must.
- Over-deliver like crazy. Content is king and if you over deliver in value, your audience will want to work with YOU.
Here is the full video if you want to watch this directly from Evan himself!
Personal Branding for Fun
If you’re building a personal brand just because it’s fun then you don’t need to be an expert… duh.
Seriously, many individuals enjoy pursuing a passion that’s enjoyable while committing to their primary source of income.
While the potential to monetize your personal brand can be very lucrative, that doesn’t need to be your main objective and quite frankly, that’s ok. Building a serious personal brand can be stressful, time-consuming, and downright frustrating some days.
Have fun, document the journey in your spare time, and continue doing what you love to do.
The Final Verdict
Here’s the final verdict. If you want to take your personal brand seriously and turn it into a source of revenue, you will need to be an expert. If you don’t have the skills or the know-how though, you can start by documenting your journey so that you can later become an expert on your topic. Remember to always learn, collaborate with experts, and put in the work of actually performing what you’re learning. One of the worst things you can do is “fake it till you make it”. Your focus shouldn’t be on the money, but rather be on mastering your craft and using it to help others by solving their problems and/or aiding them to achieve their goal.
As always, makes sure to check out our Facebook Community to stay up to date on the latest trends to help you build your personal brand!
Dream Big. Think Different.
Founder, WiFi Mocha
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