This post may contain affiliate links. Please read the disclosure for more info.
If you’ve ever felt like banging your head against a wall because you just can’t quite figure out what to write in your blog post, then this post is you for!
For many, including myself, coming up with blog content can feel like a nightmare. You may have a topic or niche you want to talk about but you’re not sure how you will keep readers engaged. I’m going to go over 10 neat little tricks to help you create great blog content so that your readers will look forward to your future posts. Let’s get started!
1. Have a Captivating Headline
If a tree falls in the woods and nobody is there to hear it, does it make a sound? I’ll let you answer that…
If you write a blog, and no one clicks on it to read it, did you really write a blog?
I hope you can see where I’m going with this. Your headline is the first thing that your audience will read, so this is the first thing that has to be done correctly. You can have the best content ever known to mankind, but if you can’t convince your readers to look at your blog, well then… it’ll be one lonely blog article.
There are a few simple rules that I like to keep in mind when creating a captivating headline.
- Get to the point – Generally, you want the headline of your blog to be about what your reader will get out of it. Use headlines that begin with what, why, how, or when.
- Use Numbers – This gives your reader an idea of what to expect. Like in this article you know you will get 10 Tips to create awesome blog content
- Add adjectives – When appropriate, use adjectives that invoke your reader’s emotions. I try not to overdo it with this because of consistency but every here and there you’ll see it. An example of this is. “4 Ways to Make Money Online” vs “4 Effortless Ways to Make Money Online”. Adding the adjective “effortless” generally captures the user’s attention because the mindset goes into “hey how do I make money effortlessly online?”
Now that you know why it’s important to create captivating headlines, and how to do it, we can move into the content.
2. Use the Language of Your Target Audience
If you want to keep your readers engaged, you need to speak their language. Readers are on your blog to read about a specific topic or find a solution to their problem. If you don’t speak their language, chances are you are going to lose them and your bounce rate will increase.
One of the most obvious ways to speak the language of your audience is to learn the lingo in your niche and use it. If you’re a fitness trainer or healthy instructor, try to make it a goal to do this. Use names of specific equipment’s, movements, and muscles in your blog content.
Another way to speak the language of your target audience is by learning the trends and fads that are occurring in that niche. Yes, that means you have to spend time staying up to date with what’s new in your industry. The fresher your content is, the more your readers will enjoy it.
Quick note, if you already haven’t done so, hop on YouTube and subscribe to people in your niche. After you subscribe, watch their most recent videos and dissect what’s hot within that niche. This a quick and easy way to stay up to date. Also, make sure you are creating a playlist of the videos you enjoy so you can go back to re-watch them later. By doing this, you will pick up on the lingo and what’s hot and trending.
3. Find Your Inner Blogging Voice
One of the best things about personal branding is you don’t have to pretend to be someone you’re not. I see too many times, people trying to imitate the writing style of Business Insider, Washington Post, or some other blog giant in their industry. Well here’s a reality slap, you don’t have to try and copy them!
You are you, so express that through your blogs. Readers enjoy communicating with people that they can relate to or feel they know personally. Your writing should reflect that. Write in a format that reflects how you feel and think. This will give you authenticity and that is what readers will enjoy.
Some reader won’t enjoy your inner voice and that’s OK.
You can’t make everyone happy. When a new user stumbles across your blog post, chances are you’re not the only person talking about that topic, problem, or solution, so if they prefer a different person it’s not the end of the world. What I’ve actually noticed is a lot of readers have multiple favorite bloggers in the same niche, myself included.
4. Provide Value
A valueless blog is a dead blog, my friend. When creating content, ask yourself would this have been useful for me? Is this useful for my target audience? Do I enjoy reading this? What’s the point I’m trying to get across to my audience? If you begin to blog just to fill in your blog “quota”, the value of your blog will diminish.
When your blogs start carrying less value, it can slowly erode the relationship readers have with your personal brand. I highly suggest putting out great content less frequently (but consistently), over trying to rush out content every single day because you feel like you need to post something new. Quality over quantity.
If you’re struggling to come up with value-based content, one of the best things you can do is simply ask your audience what they want via email. Ask them what their pains and struggles are. Also, using tools like Google analytics or Jetpack by WordPress will help you see what your most popular blogs articles are which is an indication of what your readers are most interested in.
5. Use K.I.S.S
If you want to create awesome blog content prepare to kiss a lot of people… Ok, ok, I kid. Don’t kiss random people. That’s just a great way to end up with a blue eye or behind bars. Instead, do follow the K.I.S.S methodology.
“Keep It Simple, Stupid”.
I promise I didn’t come up with that and I’m not calling you stupid. Here’s what I mean by applying this to your blog content. The simpler your blog is to read and understand, the more engaged your readers will be. It’s inherently humans’ nature to overcomplicate some of the simple things. Usually, it’s the simplicity of complex concepts that draw us. Think Google and Apple. They take complex things and make it simple.
Confucius once said “Keep it simple and focus on what matters. Don’t let yourself be overwhelmed”. Although Confucius was a very well renowned Chinese philosopher, he would have been a fire blogger. If your blog involves breaking down complex ideas or is very technical, keep your target audience in mind and focus on the parts that matter. It’s a fine balancing act between knowing what’s not enough and having too much.
Some tips I will suggest for this is to go over your blog and ask yourself: “can this phrase, section, or explanation be left out? Did I provide enough information/context so that my readers will get the point? Is there too much jargon and unneeded attention to detail?”
Your readers don’t have much time to read to know all the intricacies, so by using the K.I.S.S methodology, you will ensure that your blog content is simple to read, easy to follow along and gets straight to the point by focusing on what matters.
6. Be Creative
For some, this might be one of the most difficult things to do. Being creative involves more than just being authentic. It really involves thinking outside the box. Thinking outside the box is really another way of saying “be innovative.”
When thinking of ideas, keep in mind that you’re not the only one with that idea.
Imagine your reader having read the same type of content over and over again. That’s the reader you need to target. Make the same content interesting. When you have this in mind, it will force you to be creative and really question how to teach the same concept in a new and engaging way in order to get your message/point across. An example I like to use is Amazon. Amazon is continuing to soar to new heights each day, yet, they were not the first business to ship products to its customers via online orders. Amazon just did it the best because they were innovative. That’s the mindset you need to have when you begin your blog. Think about how you can provide the best content.
A great way to add a bit of creativity is to insert quotes from places you draw inspiration. This can be from great movies you enjoy, exceptional speakers that inspire you, or something your friend/family said that clicked with you. Quotes, used correctly, are a great way to add a level of creativity and piggyback off a popular phrase or saying. When you read the next tip “Use Images and Videos” notice how I start that with a quote.
7. Use Images and Videos
A picture is worth a thousand words. This is an age-old saying but it still holds true today. That makes me wonder how many words are videos worth? Well, I’m going to say, 10,000 words…. I actually don’t know though. With the rise of the internet and the technology around it, videos have become far more mainstream than they were 5 years ago and that I DO KNOW.
If you can manage to insert images to give your readers a visual representation of the message you are attempting to convey, this will help you increase the awesomeness of your blog. Even better, try adding videos when applicable. This can be very good for demonstrating “How-To’s” and product reviews. I have noticed this a lot within the parenting, cooking, and fitness niche and it’s a great way to really liven up your blog.
Below is an embedded video that has nothing to do with this topic other than the sheer fact that I enjoy coffee, in particular, mochas.
8. Reread Your Content
I hate taking my own medicine, but this is the truth. Rereading your own content is extremely important when creating a blog. Rereading your content will allow you to make sure that you have applied the 7 tips we have already gone over so far. It’s basically the quality assurance check.
You will be surprised at how many changes you will make sometimes by simply rereading your content. There are times where I reread my content, and I’m like “Nathan?! What were you thinking??” It’s always a good feeling to catch those errors sooner than later.
Another benefit of rereading your content is catching grammatical errors and typos. Having very poor grammatical errors and unintentional typos can make you appear very unprofessional. For that reason alone, I have tools that help me along the way as I write my content. Every once in a while, you will catch a slip up though because tools just aren’t humans. So, to that end, even if you are using tools to help you write, always take time to read your own content. It will take you very far in your blogging journey.
A final tip about rereading your content. Make sure you reread your content out loud. I don’t know what it is, but reading content out loud is far more beneficial than reading it in your head. I think the reason for this is we tend to gloss over our content when we read it in our heads. There was actually a really interesting email that went around that partially shows humans don’t read every single letter in a word. How much truth there is to that is still a bit of a gray area, but the point is we can easily skim over words when we read it in our head.
Reading your content out loud leaves a smaller margin for error.
As you can probably tell, this is an area I have room to improve in.
Wink wink, if you catch any typos or grammatical errors on my blog, you would forever be my hero if you point them out me. Just message me on Facebook or Instagram. Sending a screenshot helps a lot too, but if you can’t, that’s totally cool. Arigato Gozaimasu! (That’s thank you in Japanese)
9. Enjoy the Process
When all else fails, you need to at least be able to just enjoy the process. Here’s what I mean. For some, writing content may feel like being sucker punched in the stomach every single time! It’s really tough and I get it. This is why picking a topic that you enjoy is so crucial for building a personal brand. The best part of personal branding is you can pick a topic that you enjoy. So even if you don’t enjoy writing content and it’s a struggle, keep in mind what your end goal is. Know that blogging is just one part of the process and it shouldn’t dictate the overall process of building your personal brand.
10. Reply Back to Comments
As a blog owner myself, I needed to throw this in here. This is especially directed at new bloggers. Reply back to your readers’ comments. This lets them know you’re a real person and that you’re not some kind of unreachable demigod. The goal of building your personal brand is to assist your audience. If they have questions or feedback, you need to be willing to listen to them and let them know that you are. As your audience grows, this becomes a much more challenging task, but do your best to get back to all your readers.
Have you ever had a question for someone and you reached out to them but just got back silence? This can be borderline frustrating! Everyone matters and if you don’t stay engaged, you won’t be able to build an awesome personal brand for your online business.
As always, I hope you enjoyed the article. Please feel free to leave a comment/question below. Also, if you’re on Facebook, join the WiFi Mocha Community. This is a growing community of individuals on the same path as you and we love sharing awesome tips and ideas to really take our personal brand to the next level.
Nathan Mensah, Make sure you don't miss any critical aspects to building your personal brand by using this FREE 5 step checklist!
Founder, WiFi Mocha
Get the FREE 5 Step Personal Branding Checklist!
Make sure you don't miss any critical aspects to building your personal brand by using this FREE 5 step checklist!
Latest posts by Nathan Mensah (see all)
- The Best Blogging Courses for Beginner, Intermediate, and Advanced Bloggers - October 23, 2018
- Personal Branding Transforms Lives - September 2, 2018
- From Tinder to 6-Figures Per Month Blogging - September 2, 2018